Laura Berghold studied Media Management at the renowned Mittweida University of Applied Sciences. In her subsequent Master’s degree in Media and Communication Science, she specialised in PR and public relations with a focus on political and association communication.
At WeichertMehner, she supports project teams from the fields of high-tech technologies, energy and public institutions in the development and implementation of target group-orientated online and social media strategies. She specialises in stakeholder relations, acceptance communication and community management. Prior to this, she gained work experience in film production and completed two internship semesters at WeichertMehner and the Haba family of companies. She then worked on her master’s thesis before returning to WeichertMehner.