Steffi
Petersen

Steffi Petersen has a degree in design. With almost twenty years of professional experience and several agency positions – including senior management positions – her work stands for designs with a fine edge: the results of a deep understanding of strategy and conception, paired with design excellence in terms of hands and head and an unerring eye for detail.

Where artificial intelligence juggles with ingredients, Steffi deliberately sets accents – as a precise expression of the respective communication goal. AI can provide options. Steffi makes decisions. Steffi never orchestrates her visual symphonies of colors, typography, corporate design elements, illustrations and images at random. She allows addressees to immerse themselves curiously instead of diving in: be it in corporate websites, online stores, brochures, advertisements and ads, videos or trade fair appearances – a sustainable competitive advantage for every company and every advertiser in times of maximum information overload.

Steffi’s North German family name is the inspiration for her way of working with clients and in a team: friendly and cool-headed – even when time is critical. Her pragmatic, practical and good spirit makes Steffi the Ritter Sport of art directors – no wonder that both long-standing and new project partners are always happy to reach for the shelf. The fact that there is always something new to discover is due to Steffi’s confident handling of tools and trends. This results in designs that are not only state of the art, but often one step ahead.

Steffi’s penchant for reliable performance is also not a matter of course. Her credo: every medium, no matter how small, carries the genetic code of the brand and campaign. This consistency gives companies profile and recognizability – and visual communication impact, relevance and measurable clout.