Gunnar Mothes

Gunnar Mothes has a degree in design.He has more than twenty years of professional experience in strategic brand and creative work. His career has taken him through almost all the well-known agencies in the new federal states and through all career stages up to Creative Director. This diversity has shaped his holistic view of communication. Gunnar masters the entire spectrum of brand and campaign: strategically sound, conceptually pure, creatively excellent and medially performant. His wealth of experience in the existing and new customer business is as extensive as it is practical.

Where Gunnar’s idea development begins, derivation ends – and emergent creativity begins: the generation of ideas that cannot be logically derived. That’s why he doesn’t see artificial intelligence as a threat, but as a sparring partner. It has long been part of his everyday life, accelerating processes and acting as a multiplier of opportunities. Gunnar uses AI where it makes sense – knowing that it does not replace what makes the difference: empathy, intuition and the fantastic human synapse fireworks.

A particular focus of his work is the management and development of interdisciplinary creative teams. Gunnar is convinced that it is important to inspire and empower people and make them take responsibility for the shared task – if this is successful, motivation and control become superfluous. His credo is therefore: great creation comes from enthusiasm. There is hardly an industry that Gunnar has not worked for. He does not see a wide variety of topics, markets and challenges as obstacles, but as creative resonance spaces.

For Gunnar, consulting at eye level is not a promise, but the result of numerous long-standing and valuable customer relationships. He listens and understands, develops ideas on point in real time, presents confidently even when all technology fails, and moderates workshops in such a way that participants often ask for follow-up appointments. His work emerges from the interplay of brand, values, strategy, creativity and performance. The results are greater than the sum of their parts, are created with a pleasant ease and never without a pinch of humor.